XBOX - THE EVERYDAY TACTICIAN
All football fans think they know better than the manager. And as games like Football Manager get more realistic, it only gives fans more confidence.
For the launch of Football Manager 24, Xbox tapped into gamers' competitive side to establish itself as the best place to play.
WHAT IF a Football Manager gamer could control a real team.
The team at McCaan challenged players to show them how good they are at the game in order to become a real tactician at National League side Bromley FC.
To apply, gamers had to win the league with Bromley in FM24 on Xbox Game Pass and send a video telling the Bromley Gaffer what they would do if they got the job.
One gamer got signed - Nathan Owolabi.
A three part documentary series followed on the UK's number one sports channel - TNT Sports. The series followed his journey as The Everyday Tactician for Bromley FC.
We worked with the team at McCaan London to create the visuals for the documentary.
XBOX - GAMING FEVER
From intense focus to triumphant celebration, we bottled the energy, emotion, and real-time reactions that make gaming with Xbox unforgettable.
For XBOX, we captured real-life YouTube gamers immersed in action.
In a studio in East London, we recreated the ultimate living room setup, letting the gamers get lost in the highs, lows, and raw excitement of gaming.
